CODDLE is a company created by my dear friend Ruth Martin-Gorden to help moms understand what truly happens after you’ve given birth and prepare you for your postpartum recovery.
I designed the brand identity which has been applied across the companies website, packaging, and social content.
Birds Eye asked Havas to help them demystify the nutritional value of frozen vegetables. As the Art Director I worked with the Design Director and Web Producer to build Birds Eye View microsite, showcasing the high standards used to help preserve the nutritional value of their vegetables with video, infographics and history of the brand.
Key Features:
- Full-screen video on homepage
- NewsCred feed of content that aligned with brand
- Parallax scroll that created the user experience to be more enjoyable while the user learns about Birds-Eye
Swarovski is one of my main clients that I work for at Havas. I have had the opportunity to create rich media and social media content for the brand. Here is a shoppable video that created for the holiday season. I also created a unique Snapchat lens as a AR try on experience for the summer collection.
Created a responsive website to promote a new independent marketing channel developed by Voltari in partnership with industry leading data and media providers including IHS Automotive and Celtra.
Collaborated with Creative agency Modern Climate to create a "Wind Down Room" at the JD Power Automotive Marketing Roundtable at the Bellagio in Las Vegas to introduce Emporia. The room included a oxygen bar, masseuse, smoothie bar, lounge, iPad stand to demo the Emporia platform, and a variety of branded gifts.
Created a high impact rich media unit to drive awareness about Sephora’s lip collection. The client had presented the idea of creating a mad lib experience. I was able to take their assets and bring the experience to life.
Tria Beauty hired Havas to design the Tria Blue Light Positively Clear website. As the Art Director I worked with the Design Director and Web Producer to design an initiative that served an experience tailored specifically for teens to learn about the dermatology treatment they can receive at home by using Tria Blue Light. Teens are most likely embarrassed to claim they have acne, so the Positively Clear website is a content hub that will carry a hip experience that will educate teens about types of acne, how to treat acne, and how to prevent acne.
Key Features:
- Content hub showcasing stories from food and style publishers
- Interactive quiz that provides a routine with the brands product and recommended articles
- Illustrated content that will help educate teens about acne
Designed a lifestyle advertorial layout for PUMA Social that featured Childish Gambino's Donald Glover. The piece highlighted how the artist is versatile and enjoys wearing PUMA gear during after hours.
Created an idea to promote the Cholula brand by allowing users to shake the Cholula bottle by shaking their mobile device which then activated a short video
Designed advertorial layout for Honda CBR250R promoting a custom sweepstakes for motorcycle gear that included a helmet, motorcycle jacket, and gloves designed by RP GENE.
Developed an Interscroller unit that promotes Belvedere’s message of being made from natural ingredients.
Art Direction and UX Design for McDonald's Flavor Battle custom responsive website. I worked very closely with client during the approval process and the production of the website. The website was developed in 2012 and continues to be used by the client.
Creatived a polite ad experience by allowing users to interact with Philips Hue lights by scrolling up and down while reading content
Art Direction and UX Design for Stand Up Its Miller Time custom responsive website. The site gave users access to vote for their favorite comedian. Users could also enter a sweepstakes to win a trip to the finale, event page, and a live twitter feed.
Design layout for a feature well for metal band A Day To Remember talking about their new album Homesick.
Art Direction and design layout for Rocawear 9IX Stay on Her Mind that features dating, grooming, and style tips that are available in Atlanta, Chicago, Houston, and New York.
Designed a advertorial layout for Ray-Ban Rare Finds. The four page spread featured photos from the Texas takeover at SXSW and included a debut show with artists Travis Barker and A-Trak.
Collaborated with Art Director designing an exclusive issue of Revolver dedicated to the band TOOL. This feature well titled Tools of Tool includes an exclusive interview with each band member.
Designed and layout for for Modelo Especial advertorial promoting a custom sweepstakes for PUMA sneakers designed by four different music artist. I also designed a custom tap promoting the sweepstakes on Modelo Especial Facebook profile.
